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Page updated: May 2020

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We use cookies and similar technologies to process personal information for the operation of our website, statistical analysis, and providing targeted advertising. We share information about your use of the site with our advertising partners who may further share it with additional parties. You may opt out of performance cookies here, and learn more about how we use cookies here” 

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About BenQ Corporate Brand and Values
Overview

Welcome to BenQ Corporation – a world-leading human technology and solutions provider driven by the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life” to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare, and education. Set apart by the unique philosophy of “Because it matters,” BenQ is committed to empowering people to live better, increase efficiency, feel healthier, and enhance learning through people-driven, innovation-fueled products, services and solutions. This spirit drives us to improve the experience of life in every aspect and underlies our product development, business model, partnerships, and corporate culture. It also inspires our dedicated employees and directs us in global citizenry. Because it matters, BenQ will continue to utilize substantial resources and proven expertise in product design, visual display, mobile solutions, and network convergence technologies with the hope of delighting the world, offering a broad range of products, services, and solutions: digital projectors, professional monitors, interactive large-format displays, imaging solutions, mobile computing devices, and LED lighting solutions.

Executive Profiles

  • Chairman, BenQ Corporation
  • Michael Tseng
    • Current Positions:

    Chairman, BenQ Corp.
    President, BenQ China(acting)

     

    • Experience:

    ‧General Manager of BenQ Entertainment Inc.
    ‧Product manager of the CD-ROM product line, BenQ Corp.
    ‧In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand to China.
    ‧Through niche marketing, he built deep customer connections, understood consumer needs, and created unique experiences, making e-sports and smart lighting products the preferred brands.

     

    • Education:

    Graduate Institute of Industrial Management at University of Missouri, U.S.A.
    Master of Power Mechanical Engineering, National Tsing Hua University, Taiwan.
    Bachelor of Transportation and Logistics Management, National Chiao Tung University, Taiwan.

  • President, BenQ Corporation
  • Peter Huang
    • Current Positions:

    President, BenQ Corp.

     

    • Experience:

    ‧Vice President & GM of Product & Marketing Strategy Center
    ‧General Manager of BenQ Display Products Business Group
    ‧Responsible for the development and management of BenQ’s laser printer, scanner and digital camera lines
    ‧Implemented STP model during the 2008 financial crisis, positioning BenQ as No.1 DLP projector brand in the world; Targeted niche markets, pioneering gaming monitors and cloud-connected smart whiteboards
    ‧Introduced design thinking in 2014, transforming QisDesign into the world's first desk lamp designed for screen reading
    ‧Led digital transformation in 2016, adopting DTC model to navigate the pandemic, consistently introduced new business models, transforming the organization into a learning organization

     

    • Education:

    Master of Management Science, National Chiao Tung University, Taiwan.
    Bachelor of Control Engineering, National Chiao Tung University, Taiwan.

  • President, BenQ America
  • Lars Yoder
    • Current Positions:

    President, BenQ America

     

    • Experience:

    ‧Vice President and General Manager of the Company’s DLP Front Projection Business, Texas Instruments

     

    • Education:

    B.S. in Optics from the Hajim School of Engineering 
    Master of Management Science, Simon Graduate School of Business, University of Rochester, New York, USA

  • President, BenQ Asia Pacific
  • Jeffrey Liang
    • Current Positions: 

    President, BenQ Asia Pacific

     

    • Experience:

    ‧Director for projection products at BenQ’s global headquarter. Achieving miraculous results by leading BenQ’s projectors to become the No.1 DLP projector brand in the world.

     

    • Education:

    Master of Business Administration, Boston University, USA 
    Bachelor of Science in Statistics, National Cheng Kung University, Taiwan

  • President, BenQ China
  • Michael Tseng
    • Current Positions:

    Chairman, BenQ Corp.
    President, BenQ China(acting)

     

    • Experience:

    ‧General Manager of BenQ Entertainment Inc.
    ‧Product manager of the CD-ROM product line, BenQ Corp.
    ‧In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand to China.
    ‧Through niche marketing, he built deep customer connections, understood consumer needs, and created unique experiences, making e-sports and smart lighting products the preferred brands.

     

    • Education:

    Graduate Institute of Industrial Management at University of Missouri, U.S.A.
    Master of Power Mechanical Engineering, National Tsing Hua University, Taiwan.
    Bachelor of Transportation and Logistics Management, National Chiao Tung University, Taiwan.

  • President, BenQ Europe
  • Jay Wu
    • Current Positions: 

    President, BenQ Europe B.V.

     

    • Experience:

    ‧Senior Director of B2B Division at BenQ America Corp. Responsible for marketing and sales for B2B products. Establish a B2B sales team, channels, and customer base. 
    ‧Associate Director of Public Display Products at BenQ's global headquarters. Responsible for business development to B2B markets and marketing strategy. 

     

    • Education:

    Master of Finance and Economics, University of Southampton, UK
    Bachelor of Economics, National Taipei University, Taiwan

  • President, BenQ Latin America
  • Israel Bedolla
    • Current Positions:

    President, BenQ Latin America

     

    • Experience:

    Since joining BenQ in 2001, Bedolla has held the following key positions in

    ‧Latin America: Country Manager of Mexico, General Manager of Mexico, 

    ‧General Manager of Brazil, VP of Customer Care & Marketing for Latin America. 
    ‧Business Unit Director, Mexicana de Electronica Industrial.

     

    • Education:

    BS in Electronic Engineering from Valle De Mexico University, 

    MBA from ITESM 

    Marketing degree from Anahuac University 

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